I’m a marketer with more than a decade of experience working with mental health professionals. 3,000+ therapists read my newsletter every week.
Welcome to the 10 new subscribers who have joined since the last issue. 111 people are reading today’s newsletter. If you’re reading this but haven’t subscribed, subscribe here.
When was the last time you updated your website? If you’re like most people and haven’t touched your website since you launched it, then I recommend doing a quick audit to determine whether or not it’s optimized to meet your goals, and if not, how you can improve it.
Benefits of doing an audit from a marketing perspective include: performance optimization (how easy it is for people to navigate), search engine optimization (how easy it is for Google to navigate), and conversion optimization (how well it’s converting visitors into leads).
Website audit checklist
For further reading, here is a great overview article. You can enter your website into HubSpot's Website Grader to give you a general overview of your website’s performance. And for a more thorough audit, check out this free complete site audit checklist.
Until next time,
Michael
P.S. I'm looking forward to the REAL LOVE READY VIRTUAL SUMMIT on relational communication that's taking place from January 14 to February 11. It's only $75 to sign up and you'll get access to the workshop content and keynote recordings for a full year. Click the image below to grab your ticket today.*
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by Michael Fulwiler
I’m a marketer with more than a decade of experience working with mental health professionals. 3,000+ therapists read my newsletter every week.
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